Who the heck is this guy?
 



Career Highlights:

  1. BulletOpened a second online shirt shop on Zazzle.com in June of 2009.

  2. BulletOpened a CafePress t-shirt store featuring his own designs - March 2007.

  3. BulletLaunched “Kwam’s Daily Rant” humor column/ blog in 1999

  4. BulletCreated and developed name, collateral, and a full marketing campaign for “The Capital Sip,” a beer tasting event in Albany, NY to benefit the Cystic Fibrosis Foundation -- now in its 12th year.

  5. BulletDeveloped creative strategy and communications plan for Road Runner High Speed Online's $8MM competitive advertising program and AARP's $2MM relationship marketing test program.

  6. BulletLead copywriter for XO Communications’ $20MM launch – created key messaging, voice and tone for award-winning B2B and consumer marketing campaign.

  7. BulletLead copywriter for Schering-Plough’s successful $22MM Claritin relationship marketing program.

  8. BulletLed the creative development of Claritin’s pilot online direct marketing initiatives, including the launch of a permission-based e-mail campaign with a click-through rate of 18 percent and development of an online customer loyalty program.


Press:

  1. BulletLevitra product launch named by ADWEEK as one of the 10 best launches of 2003.

  2. BulletClaritin RM Program featured in DM News and recognized by the DMA as one of the 10 best loyalty programs of the 1990s.

Kwam’s Rant Shop

Kwame DeRoché is an energetic, creative marketing and communications professional with more than 15 years’ experience in copywriting, planning, strategy, and execution of messaging to multiple audiences in all media, with strengths in direct marketing, broadcast and online.


Proven leadership skills, including managing and motivating other staff to achieve company objectives. An experienced, effective communicator at all levels, internally and externally.


Married, father of two

Hometown: Brooklyn, New York (Flatbush and Canarsie)

Bats: Right

Throws: Right

Allegiance: New York Yankees

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